Let’s look at some current ecommerce websites selling swimwear. The most evident examples use a keyword based domain name, whether or not it be ‘swimstop,’ ‘simplyswim”swimshop’ or ‘proswimwear’ to promote the corporate and assure their place in the search engine listings.
The chances are high that a generic selection of area name could have been registered some time in the past, so do not feel too put out if so. You can afford to be artistic, and that is encouraged so long as your target keyword seems somewhere within the URL. If we take swimwear as our instance once more …